Strategic design.
Real commercial impact.
A modular strategy practice spanning business development, assortment, brand, packaging and retail — built to improve revenue and margin before design, expansion or execution.
Book a strategic
conversation
Before investing in design,
expansion or execution.
The problem
we are solving
Many companies invest in design before the commercial direction is clear.
Assortments expand, complexity increases — but margins don't. Brand, packaging and retail are developed in parallel instead of as one system. Internal teams work hard, yet decisions are made without a shared commercial logic.
Design ends up looking good, but not performing as it should.
Lift by Design helps organisations make better commercial decisions through design strategy — turning business goals into clear priorities, strong systems and design that performs.
Creative direction protects the commercial strategy through execution and, when needed, leads work from strategy to award-winning, distinctive design.
How I Work
Lift by Design is my consultancy, led by me — Lotta Thunberg, design strategist, retail strategist and creative director.
I work hands-on inside client organisations as part of the team, and assemble a trusted network of preferred partners when additional specialist capability is needed.
The model stays intentionally lean, tailored to what creates the most value for the business, with one principle: the client’s best outcome comes first.
The work builds on extensive experience from senior roles in leading design agencies and client organisations, and includes award-winning retail, packaging and brand projects for Nordic brands.
Design is never the starting point — it’s the consequence of the right commercial decisions.
Book a strategic
conversation
Before investing in design,
expansion or execution.